Top 6 Frequently Asked Questions About (FAQ’s) Technical SEO

When we talk about the most burning topic ‘Technical SEO’, then we have to consider not only the things attached and associated to it as well as thousands of other things that goes into technical optimization of a website. Let’s kick things off and make your basics strong. I’m going to answer all your queries and questions related to technical SEO. Working on technical SEO is not at all an easy feat; there goes a lot of things behind a high ranking site and a site that doesn’t rank at all. In technical SEO, you have to please search engines as well as users in the first place. Technical SEO is probably a vast topic, and it is related to SEO activities, excluding link building and content optimization. It refers to enhancing the technical aspect of a website in order to elevate the ranking in the search engines results page. To keep up with the ever-changing algorithms and latest updates of search engines, you need to give full attention to technical SEO as it is in the state of constant refinement. If you want to shine and stand out in the search engine results, then you have to work on your Technical SEO strategy. Businesses should polish their skills so that no stone is left unturned when it comes to attaining best of results. To attain the fruitful results in the form of high rankings, companies should focus on pillars of technical optimization, which are making a website faster, easier to crawl and understandable for search engines. Now, without ado, let’s dive in and get straight to the point.

 

#1. What is Technical SEO?

 

Technical SEO is basically the process of confirming that a website meets the technical requirements of search engines like Google and Bing with the core focus on the goal of improved organic rankings. It is a part of on-page SEO, which emphasize mainly on refining elements on your website to get higher rankings. The most critical aspects of Technical SEO are indexing, crawling, website structure and rendering. 

 

#2. Why is Technical SEO Important?

 

If due attention is given to technical SEO, then you will have a well-structured website with compelling content. Also, technical SEO holds excellent power, and if it’s strategy is topsy-turvy and messed up, then your website is not going to rank high. Technical SEO helps to make things easier for Google and other search engines as with the help of it they can effortlessly find, crawl, render and can index the page of your website. Don’t get so excited if Google index your site’s content because you just have completed your half job, rest of it is left. Well, for your website to be fully optimized for technical SEO, your website pages need to be mobile optimized, secured, should be free of duplicate content and should load fast.

 

#4. How to Improve Your Technical SEO?

 

Technical SEO is not just about indexing and crawling; you have to look at a myriad of things such as URL structure, JavaScript, site architecture, XML sitemaps, Duplicate content, thin content, Structured Data, Canonical tags, 301 redirects, 404 error pages, etc.

 

#5. What are the elements of Technical SEO?

 

There is an assortment of elements involved in Technical SEO and all of them works collectively in mandate to attain the topmost position in search engine results page. To name a few common and most popular elements: website speed/page loading speed, mobile-friendliness of the website, site architecture, structured data markup and data content.

 

#6. Why should I optimize my website, technically?

 

The significant pillar behind optimizing website technically is Google and other search engines who want to create a user-friendly and trouble-free experience for users in order to offer the best possible results for their query. Furthermore, Google robots crawl and evaluate web pages on a host of factors. Therefore, by improving technical aspects, you can help search engines to understand your website better. If you got this right, then search engines will reward you with higher rankings and improved organic traffic.

 

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Instagram Vs YouTube: Which Platform is Best for Marketing in 2020?

In a short span of time, Instagram and YouTube have gained colossal popularity, not just only among audiences, but also amongst brands. The power of these visual social media platform is on the next level. It will help brands big time to boost sales, gain new customer, generate traffic and increase brand awareness. It will be best if you leverage both platforms at the same time and use it’s potential as a marketing tool to get the most of it. An influential platform like Instagram is flooded with more than 1 billion active monthly users. On the other hand, the authoritative YouTube platform enjoys a substantial amount of users, and it is estimated to reach 1.9 billion. So, when it comes to the main point which option to pick out either Instagram Marketing Service or YouTube Marketing Services? Then it can be an altogether tough decision for any of the digital business. However, both of the video-centric social networking platforms holds incredible value and offers numerous advantages to brands. The most contradicting and perplexing statement you will ever read is- 95% of Instagram users watch YouTube, but one should be your go-to platform, which will be remarkable for your brand campaign. 

So, when it comes to addressing the question about which social platform to use for your brand, then beyond a shadow of a doubt, you should make your choice based on the benefits of Instagram and YouTube. Make a judgement yourself what will be the best suitable social platform for your brand, and then also if you fail to come to a single choice, then you should take the help of professional YouTube marketing services and Instagram Marketing service providers. 

 

It would be best if you decide on choosing the right social networking platform for your brand right now. Well, whenever you are selecting that perfect platform for your marketing campaign, then you should consider the R’s of influence, which are Relevance, Reach and Resonance. 

 

• Relevance: Look for how many target customers can be found on a particular platform. Analyze which platform is used most by users and influencers in your niche. 
• Reach The masses of people you can potentially reach using the platform. Basically, it can be measured by the follower's count. 
• Resonance: The potential engagement your marketing strategy or the famous influencer you will take onboard can generate from an audience will be relevant and valuable to your brand. Usually, it is measured from likes and comments on the post. 

The Video Platform-YouTube

 

If we go by statistics, then YouTube is considered as the second most visited webpage in the world, and to be precise, it has over 1.9 billion monthly active users. Moreover, three-quarters of internet traffic today is attained by video marketing. YouTube is an ideal platform if you are looking for high-quality content. In a nutshell, it is search-friendly, evergreen and has a long lifespan. Therefore, sponsored YouTube ads can probably work wonders for your brand. You will be stunned by reading, more than 500 million hours of videos are being watched on YouTube every day. Isn’t it cool? At the same time, it mirrors how much people like to watch videos on YouTube; the obsession is real. 

 

Benefits of YouTube Marketing Services: You should go for YouTube if you want to promote your products and services via video medium. You can create informative videos about your brand’s services and products in order to explain the best functionalities and features of your product. You can also take influencers onboard who holds enormous reach and ask them to talk about your services in their one or the other videos or create product tutorials for the required promotions. It will help your brand to drive high-quality traffic to the website. And if done in the right way, then it can help you snowball your engagement rate and will also help you gain trust and credibility in the market.

 

The Photo Medium- Instagram

Instagram in totality offers two posting channels to the users; video stories feature and a content feed with photos and videos. Moreover, Instagram’s content feed includes photos as well as videos which can be made up to 60 second long. Furthermore, users can post multiple photos and videos in one post. The most incredible feature on Instagram is Stories feature, which is somehow borrowed from Snapchat. And even Instagram filters are popular among users. Even clickable links can be included in stories, which allows businesses and influencers to direct traffic to their website or YouTube channel. Instagram is on fire as it keeps on rolling out new features such as live stories, Boomerang and Superzoom feature in order to keep the interest of the users intact. Instagram is a highly interactive platform; therefore, it entices millions of people. 

 

Benefits of Instagram Marketing Service: Within a short space of time, Instagram has accomplished a tremendous amount of popularity and prominence. The visual aesthetic appeal of the platform lures both users and brands. Any brand can post engaging and striking images of products/services to get the attention of their target audience. You can try out several new amazing features offered by Instagram like Instagram Stories, Reels feature, etc. in order to create content for promoting your brand’s authority. Bottom Line, Instagram will help you generate relevant traffic to your website and will also upsurge your brand’s sales. It will definitely amplify your reach and improve awareness of your brand. Even Instagram comes handy to build a long-term relationship with influential people present on the platform and also with the audience on a more personal level. Furthermore, you can anytime bank on Instagram to reach out and have a connection with a younger audience on a more intimate level.

Get Your Spot-on Social Media Campaign Designed by Best in Business “MagicByte Solutions”

We are assuming till now you might have made up your mind about which social networking platform can be beneficial for your brand. If, you did then Congratulations to you for taking the first baby step but if you are a brand which is still confused between the two choices, then don’t worry. There is someone out there who can help you and that too proficiently which is nobody else but MagicByte Solutions. Instead of just helping you choose between Instagram Marketing Service and YouTube Marketing Services, they will design an impeccable tailor-made social media marketing strategy that will assuredly meet your brand’s need and requirements.

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