How to Discover Opportunities in SEO Audit Process?

If you are a business who has just started out or you’re a small business who is trying hard to optimize the site for organic search, it is convoluted to know where to begin from. To get the SEO Audit approach on-point, you should know how in-depth your analysis will go and which SEO tool will help you garner the most useful information. To narrow down some chase, go with SEO Audit process in order to set your website on the path of organic search. These below-mentioned steps or whatever you call them are tested multiple times and are core elements to a successful SEO audit. Without further ado, let’s dive in. Have a Glance!

SEO Tools and SEO Software

 

Any SEO tool like Ahrefs, SEMrush and Moz Pro has a site audit and site crawl tool which allows to crawl your website straightforwardly. Moreover, it will determine inefficiencies that will drag down your site’s organic performance. Also, you will need backlink profiling tools, keyword research tools, Webmaster tools as they are needed for performing the steps. If you are tight on budget and don’t have extra bucks to invest in a premium tool, then we will recommend you to procure these before you begin with the SEO Audit of your site. 

 

Google Search Console

 

To carry forward an SEO Audit on your own website, use Google Search Console and Google Analytics. After that, verify that you own the website. If you are auditing a site that you don’t own, then use Analytics and Search Console to perform that audit.

 

Discover Internal and External Link Building Opportunities: Building link is an integral part of growing website authority, and no SEO audit is complete without site-specific internal and external links. 

 

Internal Link Building: Internal links are imperative for forming authoritative hierarchies within your site. The most effortless and straightforward way to build internal links is by creating a new piece of content which helps to build up equity. Therefore, if you create a new resource on a Facebook ad, then you will have to link those pages as well. 

 

External Link Building: If you earn links from a diverse set of authoritative domains, then it will help you to increase Domain Authority. The most simple and easy way to build external links is by searching for resource lists. 

 

Find Potential Information Architecture Improvements: Information architecture means the way in which information is structured and ordered. Redistribute internal linking structures, and in this regard, you should closely work with SEO Company in Australia to develop user-friendly solutions that will enhance page authority without compromising user experience. If you increase the number of posts-per-page, then it will bring those older posts closer to the homepage. Therefore, replace the duplicate links with the links to other pages. For which you want to pass equity, and it will allow you to maximize that desired space fully. 

 

Look for Thin Content: Your website pages will get no space on search engine results page if your content is of no value. A thin content basically fails at satisfying the user needs. Even a 300-word blog post explaining a complex concept is considered thin. Therefore to rectify this mistake remove the thin content. If you remove thin content, then you will be offered with more opportunities to link internally.

 

Pinpoint Duplicate Content: While scanning for thin content, you will also notice duplicate content. Just like thin content, duplicate content is not suitable for your website rankings. Since Google is very smart when it comes to identifying intentionally duplicate content on your site. 

 

Keyword Optimization: Once you write compelling content that is SEO-rich, then it is essential to optimize it as well. If you don’t know how to optimize the content, then seek the help of SEO Company in Australia. Since your duty is to get the keywords ranked, therefore ensure all your pages are optimized for possible keywords. Moreover, manifest this optimization technique as it will help you to show up in organic search. Furthermore, search for keywords that are related to your topic and the one that has high intent, high volume and low difficulty. Also use the keywords in H2, title and first paragraph of the body. When creating a new piece of content, make sure to optimize it from the start. 

 

Optimize Meta Tags: To be precise, Meta tags consist of a Meta description and Meta title. It helps Google to determine whether the content of the page is crawling or not. Use your vertical-specific keywords and write your Meta tags in mandate to show up in search. 

 

 

What are the best Meta Tag Practices?

 

Title: Write titles not more than 50-60 characters. Titles should be self-explanatory and easy to understand.

 

Descriptions: The maximum length of the description should be 155 to 160 words. Moreover, descriptions should be original and informative. 

 

Discover Page Update Opportunities: From time to time, make small updates to a page to give signal to Google. Strive to keep pages fresh and relevant in the eyes of the search engine. Bear in mind; two types of content should be updated recurrently. The very first one is a top page which helps to drive traffic to your business. The second is an opportunity page which can gain a meaningful increase in traffic if it is moved up slightly in the Search Engine Result Page. Also, the pages of the website that are ranked outside the top 10 pages should be updated in order to give them a fair chance to move them to page one.

 

Page Speed: Page Speed became more critical when Google dropped its Speed Update. This update was added because of the increase in mobile searching. Mark our words, no customer would ever wait around for a page to get open. Yes, even you won’t. The faster your site will be, more likely Google will reward you with organic rankings. Count on PageSpeed Insights as it can be your go-to tool, and it will give you a closer look at page speeds, and it will also offer suggestions for improvement. 

 

Look for Site Errors: A 404 page not found error is caused by broken links and images within your website. For Instance, if a page on your site links to the content that has been removed, then anyone who will click on the link will get a 404 error. Also, feed-in mind broken links don’t result in site penalties. 404 error also occur naturally when your site’s structure changes. Moreover, broken links in inconvenient places can fracture the internal linking structure. It can be a pain in the ass for visitors that try to navigate from one page to another. Once you are able to rectify them, then fixing is only a matter of fact. And you will come to know how vital each link will be to your linking structure and user experience. For ease, you can use chrome extension as it is useful for identifying broken links on a page-by-page basis. 

 

Shift from HTTP to HTTPS: If you are running on HTTP, then it is a complete bummer for your business in today’s digital marketing landscape. Since HTTPS is more secure, faster and is one of Google’s ranking signals. If you don’t get it how to make a switch, then you can take the help of SEO Company in Australia. 

 

Final Thoughts

 

There’s no magic recipe for a successful SEO Audit, therefore due to the same reason SEO is considered as inconsistent. Google is the game master, and it can anytime turn tables on you, thus, never set for a one-size-fits-all SEO audit. Go for tailor-made SEO audit strategies that are planned by an experienced and top-rated company like MagicByte Solutions. Just take them on board and rest everything will fall into place. 

 

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Result-Proven YouTube Optimization Tips for Digital Marketers

Over the past decades, YouTube’s growth has mounted high, and statistics reports paint an influential picture. YouTube is well-known as the second-largest social media platform, with over 1.5 billion monthly users. Moreover, when it is compared to the popularity of other platforms, you will see a significant difference since it holds double the engagement than Instagram and Facebook. Additionally, thousands of videos are uploaded on YouTube every minute all around the globe. Needless to say, YouTube occupies a large part of the heart of Internet users. It has grown progressively since its launch in 2005, and now it is appreciated as the second largest and most-visited video platform online. Many other video sharing networks tried luck in the Internet space as well, but they failed to sustain. We can put it like this, many social sites have come and gone, but YouTube has outlasted them all, and it is here to stay for a while. It is because of all the factors; professional digital marketing services provider try hard to intensify exposure and boost sales by using YouTube marketing services.

Well, YouTube is the powerful video networking site on the Internet, and beyond a shadow of a doubt video-based content can prominently affect digital marketing, but it is somehow hard for the businesses to stand out from the crowd. To create the power and dominance of your own business, you should rely on YouTube marketing services, which calls for a focus on result-proven YouTube optimization tips. If you want your piece of promotional video get noticed in the crowd of millions of videos, then you have to make every bit of your video count. Well, that’s where you need the help of experienced digital marketing services provider in order to attain the thriving results. Let’s dive in and have a look at the result-oriented tips for YouTube Optimization. 

 

Pay Heed to Video Title: Tons of parameters are involved for creating a stellar YouTube video that is worthy of getting enlisted in the Trending section. You have to be picky when you choose a title for your YouTube video that is engaging, catchy and easy-to-understand. Just like website content, articles, blog posts, keyword matter, all these factors matter over here as well explicitly when it comes to video titles. Hand-pick the one that helps with its search rankings in both YouTube and Google. Make sure; you only use something that is attractive to viewers and search engines, particularly if you are looking for better rankings. On top of it, have a glance at what portion of the title is visible when people search through search engines or YouTube that consists of results from the video-sharing service. Also, make sure your thumbnail matches the title.

 

The length of the title should be confined within 100 characters; it might turn out to be a challenging task for you. But, consider it as a restricted canvas, defined character limit should be enough for you to come up with a descriptive yet captivating title. The title should speak volumes about what the video is all about, and it will be great if you include key phrases so that people are enticed to click on it.

 

While writing title, include important names and characters like featured brand, it should focus on the subject for which you’re promoting. If you want to show in the searches, use trending and relevant keywords. As a brownie point, keywords will help you garner views even if a user isn’t explicitly searching for content. If you don’t get it how to optimize title, then without any second thought, take the help of professional digital marketing services.

 

Use High-Quality and High-resolution Thumbnails: If you want to stand out from the rest of the promotional videos that are related to your niche, then use a customized, high-resolution thumbnail when posting videos on YouTube. For self-promotions, use a creative and original on-brand thumbnail. While deciding on a thumbnail, use the eye-catching, intriguing one that can be used to write a second and briefer title. Also, design the thumbnail as per the ideal size that should be 12 X 720 pixels large. They are well-known as the thumbnail for a reason because they’re usually small in size. Basically, viewers only get a fraction of moment to process what your business video is all about and that too based on a miniature image.

Furthermore, if you are a newbie, then you can take the help of thumbnail generator tools. Don’t be over the place instead employ a standard format with all your thumbnails across every platform. For Instance, if you put a brand logo on a thumbnail, then you should put it on each one. Bottom Line, your videos should be recognizable within no time to anybody who follows your brand channel. Additionally, if they see your brand logo on the suggested videos sidebar or in search results, they will get more inclined to click on it. If you have already posted varying thumbnails, we will recommend you to go back and upload new thumbnails, so that consistency is maintained.

 

If you don’t know how to design readable and eye-grabbing thumbnails, then avail the top-notch digital marketing services of MagicByte Solutions. Their highly-skilled and creative graphic designers will create a catchy and captivating thumbnail for you. Moreover, their qualified digital marketers will optimize the YouTube video so that your business gets more exposure. 

 

Go For Longer Video Descriptions: Lengthy video description proves to be insightful and helpful, and for a surprise, some of the users do read them. Additionally, video and channel descriptions can turn out to be a prized resource for attaining high traffic. If we go by rules and guidelines, then YouTube permits up to 5,000 characters for descriptions, which probably narrows down to 500 to 700 words. In other words, it can be beneficial if you write informative, and original description that very well explains what your video is all about and also which is easy and understandable by search engines.

 

Moreover, your aim and target should be 2000 characters for video descriptions and 3,000 characters for channel descriptions. If you find, you have a lot more to write which is relevant and can be beneficial for users, then you can use more characters, but feed-in mind you don’t have to fill the entire text box with meaningless content. 

The significant point over here is, make the 150 characters count, meaning it should give the overall gist of what your video is all about and what you are trying to convey. Also, this matters because YouTube can cut the description off and can insert a Show More Button, and at this point, users are forced to take a call to action. And most of the viewers don’t invest time into clicking on more button, and they never further indulge themselves in reading the entire description.

 

Furthermore, after giving the gist and essential information, you can insert keywords and phrases in later paragraphs which provides detailed information about your product or service. Additionally, descriptions are a great place for adding affiliated links to your website and social media accounts. If you have no idea of how digital and social media marketing works, then avail the proficient YouTube Marketing services.

 

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Is Digital Marketing Agency In Australia Breaking All The Stereotypes In Today’s Era?

The importance of digital marketing is growing day by day in the online world, keeping this in mind, every business is aiming to make its website digital-friendly and effective.

Your online presence depends upon how efficient the SEO is, and how effectively you are using digital tactics to increase your presence on distinct social media platforms. Undoubtedly, SEO and social media are two of the major digital marketing services which are performing crucial roleplays in this world of digitalization. However, there are a couple of more things that are enhancing the power of the digital world. To know more about the digital marketing agencies and the benefits of digital marketing services in Australia, read the blog further.

Who Needs Digital Marketing Services In The Whereabouts Of Australia?

There are a lot many individuals who require digital services and for that, they do googling to enumerate the best and affordable digital marketing agency in the streets of Australia. To get the most reliable one, they hunt for the unique specialties and check out varied social media platforms to gauge who is on the top list. Who are those individuals in the market, which rely on digital marketing services to a great extent? They are and can be- 

- a small business owner.

- a struggling start-up venture. 

- a big enterprise.

- An ongoing project. 

- a risky undertaking. 

- a group of newbies who have just begun with a new pursuit. 

- social media influencers and activators. 

- a YouTube channel owner. 

- an already established company. 

- a set marketing empire.

- a new endeavour (of any field), etc.

Be it a small business, a large venture, a medium enterprise, or an already built multinational company, everyone is desperately gazing for a perfect and inexpensive digital marketing agency for the unrivalled outcome in the fullness of time.

Why Are Our Digital Marketing Services One Of A Kind Strategy For Brand Awareness? 

In Australia, the trend of digital marketing is beating every online strategy and ruling the globe like never before. Understanding all the relatable reasons are something that we could not solely figure out but knowing a few would help us a lot in the coming time. We, as digital experts are acquainted with sundry tactics, strategies, and upgraded manoeuvres which make us unique and unsurpassed not only in Australia but across the world.

• As marketing is always about connecting with the audience and interacting with the users in the right place and at the right time and we know how to do it for your business. 
• We have the top-quality content team who precisely understand the creation and promotion of content assets to generate traffic growth, brand awareness, lead generation, or consumers worldwide.
• Our working crew utilizes email marketing and affiliate marketing as ways of communicating with their audiences and receiving commission by promotions respectively. 
• They also involve themselves in various other strategies, that are often used to promote content, circulate the discounts/coupons and exhibit the details of the events.
• Search Engine Optimization- SEO is something popular and noteworthy which is a process of optimizing your website to rank higher in search engine results pages (SERPs), hence we thoroughly work into increasing the amount of organic as well as free traffic that your website receives and is in need.
• Using especial and high-standard marketing- that is Inbound to attracting, converting, closing, and delighting customers while evaluating the online content. 

Hence, it is vital to grasp these already mentioned specific reasons before hiring us as a service provider for your necessities. These pointers unveil why and how we render one of the strongest solutions till date. On the other hand, it is rational, cogent, and systematic in terms of everything. So, if you certainly questing for incomparable digital marketing services in Australia, we are a call away! Put all your concerns and requisites in front of our digital head and marketing lead and you are good to achieve everything you are hungering for. Our digital marketing agency in your city- Australia understand each and every requirement and work on every small thing to showcase the best outcomes in the coming time.

 

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Top 6 Frequently Asked Questions About (FAQ’s) Technical SEO

When we talk about the most burning topic ‘Technical SEO’, then we have to consider not only the things attached and associated to it as well as thousands of other things that goes into technical optimization of a website. Let’s kick things off and make your basics strong. I’m going to answer all your queries and questions related to technical SEO. Working on technical SEO is not at all an easy feat; there goes a lot of things behind a high ranking site and a site that doesn’t rank at all. In technical SEO, you have to please search engines as well as users in the first place. Technical SEO is probably a vast topic, and it is related to SEO activities, excluding link building and content optimization. It refers to enhancing the technical aspect of a website in order to elevate the ranking in the search engines results page. To keep up with the ever-changing algorithms and latest updates of search engines, you need to give full attention to technical SEO as it is in the state of constant refinement. If you want to shine and stand out in the search engine results, then you have to work on your Technical SEO strategy. Businesses should polish their skills so that no stone is left unturned when it comes to attaining best of results. To attain the fruitful results in the form of high rankings, companies should focus on pillars of technical optimization, which are making a website faster, easier to crawl and understandable for search engines. Now, without ado, let’s dive in and get straight to the point.

 

#1. What is Technical SEO?

 

Technical SEO is basically the process of confirming that a website meets the technical requirements of search engines like Google and Bing with the core focus on the goal of improved organic rankings. It is a part of on-page SEO, which emphasize mainly on refining elements on your website to get higher rankings. The most critical aspects of Technical SEO are indexing, crawling, website structure and rendering. 

 

#2. Why is Technical SEO Important?

 

If due attention is given to technical SEO, then you will have a well-structured website with compelling content. Also, technical SEO holds excellent power, and if it’s strategy is topsy-turvy and messed up, then your website is not going to rank high. Technical SEO helps to make things easier for Google and other search engines as with the help of it they can effortlessly find, crawl, render and can index the page of your website. Don’t get so excited if Google index your site’s content because you just have completed your half job, rest of it is left. Well, for your website to be fully optimized for technical SEO, your website pages need to be mobile optimized, secured, should be free of duplicate content and should load fast.

 

#4. How to Improve Your Technical SEO?

 

Technical SEO is not just about indexing and crawling; you have to look at a myriad of things such as URL structure, JavaScript, site architecture, XML sitemaps, Duplicate content, thin content, Structured Data, Canonical tags, 301 redirects, 404 error pages, etc.

 

#5. What are the elements of Technical SEO?

 

There is an assortment of elements involved in Technical SEO and all of them works collectively in mandate to attain the topmost position in search engine results page. To name a few common and most popular elements: website speed/page loading speed, mobile-friendliness of the website, site architecture, structured data markup and data content.

 

#6. Why should I optimize my website, technically?

 

The significant pillar behind optimizing website technically is Google and other search engines who want to create a user-friendly and trouble-free experience for users in order to offer the best possible results for their query. Furthermore, Google robots crawl and evaluate web pages on a host of factors. Therefore, by improving technical aspects, you can help search engines to understand your website better. If you got this right, then search engines will reward you with higher rankings and improved organic traffic.

 

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Instagram Vs YouTube: Which Platform is Best for Marketing in 2020?

In a short span of time, Instagram and YouTube have gained colossal popularity, not just only among audiences, but also amongst brands. The power of these visual social media platform is on the next level. It will help brands big time to boost sales, gain new customer, generate traffic and increase brand awareness. It will be best if you leverage both platforms at the same time and use it’s potential as a marketing tool to get the most of it. An influential platform like Instagram is flooded with more than 1 billion active monthly users. On the other hand, the authoritative YouTube platform enjoys a substantial amount of users, and it is estimated to reach 1.9 billion. So, when it comes to the main point which option to pick out either Instagram Marketing Service or YouTube Marketing Services? Then it can be an altogether tough decision for any of the digital business. However, both of the video-centric social networking platforms holds incredible value and offers numerous advantages to brands. The most contradicting and perplexing statement you will ever read is- 95% of Instagram users watch YouTube, but one should be your go-to platform, which will be remarkable for your brand campaign. 

So, when it comes to addressing the question about which social platform to use for your brand, then beyond a shadow of a doubt, you should make your choice based on the benefits of Instagram and YouTube. Make a judgement yourself what will be the best suitable social platform for your brand, and then also if you fail to come to a single choice, then you should take the help of professional YouTube marketing services and Instagram Marketing service providers. 

 

It would be best if you decide on choosing the right social networking platform for your brand right now. Well, whenever you are selecting that perfect platform for your marketing campaign, then you should consider the R’s of influence, which are Relevance, Reach and Resonance. 

 

• Relevance: Look for how many target customers can be found on a particular platform. Analyze which platform is used most by users and influencers in your niche. 
• Reach The masses of people you can potentially reach using the platform. Basically, it can be measured by the follower's count. 
• Resonance: The potential engagement your marketing strategy or the famous influencer you will take onboard can generate from an audience will be relevant and valuable to your brand. Usually, it is measured from likes and comments on the post. 

The Video Platform-YouTube

 

If we go by statistics, then YouTube is considered as the second most visited webpage in the world, and to be precise, it has over 1.9 billion monthly active users. Moreover, three-quarters of internet traffic today is attained by video marketing. YouTube is an ideal platform if you are looking for high-quality content. In a nutshell, it is search-friendly, evergreen and has a long lifespan. Therefore, sponsored YouTube ads can probably work wonders for your brand. You will be stunned by reading, more than 500 million hours of videos are being watched on YouTube every day. Isn’t it cool? At the same time, it mirrors how much people like to watch videos on YouTube; the obsession is real. 

 

Benefits of YouTube Marketing Services: You should go for YouTube if you want to promote your products and services via video medium. You can create informative videos about your brand’s services and products in order to explain the best functionalities and features of your product. You can also take influencers onboard who holds enormous reach and ask them to talk about your services in their one or the other videos or create product tutorials for the required promotions. It will help your brand to drive high-quality traffic to the website. And if done in the right way, then it can help you snowball your engagement rate and will also help you gain trust and credibility in the market.

 

The Photo Medium- Instagram

Instagram in totality offers two posting channels to the users; video stories feature and a content feed with photos and videos. Moreover, Instagram’s content feed includes photos as well as videos which can be made up to 60 second long. Furthermore, users can post multiple photos and videos in one post. The most incredible feature on Instagram is Stories feature, which is somehow borrowed from Snapchat. And even Instagram filters are popular among users. Even clickable links can be included in stories, which allows businesses and influencers to direct traffic to their website or YouTube channel. Instagram is on fire as it keeps on rolling out new features such as live stories, Boomerang and Superzoom feature in order to keep the interest of the users intact. Instagram is a highly interactive platform; therefore, it entices millions of people. 

 

Benefits of Instagram Marketing Service: Within a short space of time, Instagram has accomplished a tremendous amount of popularity and prominence. The visual aesthetic appeal of the platform lures both users and brands. Any brand can post engaging and striking images of products/services to get the attention of their target audience. You can try out several new amazing features offered by Instagram like Instagram Stories, Reels feature, etc. in order to create content for promoting your brand’s authority. Bottom Line, Instagram will help you generate relevant traffic to your website and will also upsurge your brand’s sales. It will definitely amplify your reach and improve awareness of your brand. Even Instagram comes handy to build a long-term relationship with influential people present on the platform and also with the audience on a more personal level. Furthermore, you can anytime bank on Instagram to reach out and have a connection with a younger audience on a more intimate level.

Get Your Spot-on Social Media Campaign Designed by Best in Business “MagicByte Solutions”

We are assuming till now you might have made up your mind about which social networking platform can be beneficial for your brand. If, you did then Congratulations to you for taking the first baby step but if you are a brand which is still confused between the two choices, then don’t worry. There is someone out there who can help you and that too proficiently which is nobody else but MagicByte Solutions. Instead of just helping you choose between Instagram Marketing Service and YouTube Marketing Services, they will design an impeccable tailor-made social media marketing strategy that will assuredly meet your brand’s need and requirements.

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