Tip and Tricks For Creating A Picture-Perfect Brochure Design

Designing a brochure for a company profile can be rewarding. Since there’s nothing best than creating something that you can hold, touch and read. Additionally, the design is just an arrangement of texture; however, designing a picture-perfect brochure can get taxing and intimidating.  

You can get thousands of exquisite and fine-looking brochure templates and flyer templates at one dedicated place if you choose MagicByte Solutions over any other brochure designing company. In this article, we will share some useful tips for improving your brochure design. Have a Look!

 

Figure out Print Specifications

Just like designing for the screen, you need to know your budget when it comes to printing a brochure. Since this factor can impact size, quantity, effects and paper stock. Focus on specifications for the brochure so that you move towards what you need from the start. Also, pay heed to paper size, folds, and check the capability of the printer too.

Know Your Audience

Bear in mind, the shape and distribution of a brochure design should define the audience who will actually receive and consume it. You have to cater to interactive designs. Also, look at the factor of comfort, make sure your brochure fits the size criteria so that it is easy to carry. And on the other hand, for key partners or stakeholders, the thicker and more robust the brochure is with multiple pages, the more it will be appropriate. 

Use High-Quality Paper

Whatever paper choice you make, it will impact how users receive the design. The heavier the stock papers will be, it will allow for more flexibility with color and printing techniques. However, anything that is super amazing and impressive costs more. But that also doesn’t mean the thick paper is always better. 

 

Key Takeaway: Before picking a paper stock and style, think about the message for which the brochure is designed to convey.

 

Can’t Ignore Call-To-Action Button

You just can’t afford to miss out on elements that are left off in printed brochure publishing. Consider what the goal of the brochure is. What should users do when they check out your call-to-action button? Try to convey a clear message of what you want from your customers and what actions you are expecting from them when you see a brochure. Also, the more pages your brochure will have, the more repetition of CTA should be there. If you don’t get it how to make the optimum use of the call-to-action button, then the best thing for you will be hiring a professional brochure designing company.

Always Go With A Visual Theme

What have you decided on whether you will go with white or multiple colors? Would you focus on a single design or multiple versions? Instead of confusing users, you should stick to one theme. Even the cover and inside pages should follow the same theme. 

In a nutshell, a solid theme sets the tone for the brochure and provides a trouble-free user experience for the audience.

 

Conclusion

Although brochure designing may seem intimidating, but it is a lot of fun as there are plenty of options with extended scope. Especially for those who are creative and does it for a living, we mean brochure designing company. Instead of being extra, go with a simpler design as it is easier to grasp. Moreover, minimal and straightforward themes are cost-effective and budget-friendly. Furthermore, if you’re looking forward to PSD to Opencart conversion, then also you can count on MagicByte Solutions.

                                 

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Facebook & YouTube Marketing Pro Tips 101

All those businesses that are well-aware of how to leverage digital channels can only reach the relevant audience, even if it calls for mastering the ins and outs of YouTube and Facebook. 

Marketing experts are always on toes to give an edge to digital campaigns that can help your business gain momentum. Therefore, you should go with the agency that offers both top-notch and peerless Facebook marketing services and YouTube marketing services.

Moreover, to build strong brand awareness, you have to build a strong relationship. You can accomplish this by creating word-of-mouth referral and brand awareness in the industry.

Social media marketing is an essential channel for a business to get customer engagement, quality traffic and sales. For all of these reasons if you leverage your social media platform right, then there will be zillions of opportunity to grow your business online. So, let’s go and see what Facebook and YouTube have in store for you.

Booming Markets (Social Media)

We all know how much Facebook is valued since it creates ample opportunities for individuals, marketers and businesses. 

It is influential and powerful for businesses too since 70 million businesses are using Facebook page, and more than 5 million businesses are using paid advertising on Facebook. Even 95% of social media marketers prefer Facebook over other platforms since it delivers the best ROI. 

And when it comes to YouTube, we will just quote some facts- It has 1.5 billion users, and the video platform is pretty popular. Through YouTube ads, you can earn loads of revenue since you can connect with the prospects and customers within no time.

The Ever-Growing Importance of Video Marketing

YouTube is a renowned king in the video space, but Facebook is also not far away too. Both of the platforms holds countless opportunity for businesses and users at the same time. 

Product-related and business-related videos are becoming one of the strongest tools for creating awareness.

As per statistics- 90% of users find product videos helpful for their decision-making process. Also, as reported by Forbes- 80 percent of consumers prefer watching live video from a brand rather than reading a blog. And any day 82 percent of users would prefer live video to written social media updates. 

We are just saying- If your business is not on these two platforms, then you miss out on the two most immense opportunities to generate leads and raise awareness.

Target Business Audience on These Two Platforms

 

The user base of YouTube and Facebook is becoming increasingly beneficial for B2B marketers as even businesses rely on this platform to know more about other companies. Facebook and YouTube users are loyal to the platform, as 71 percent of users visit these platforms every day. 

Take Advantage of Testimonials on Facebook & YouTube

 

Your customers are key assets that is why you should take advantage of them on the marketing front. And in this regards, customer testimonials are significant tools that can be used to increase your credibility and goodwill in the market. 

You should pay attention to customer-support content on both Facebook and YouTube, and it should anyhow be part of your approach and strategy. 

Once you get to know how to employ the best Facebook and YouTube practices, you will start attracting the right business, audience, leads, and sales. Additionally, professional Facebook marketing services and YouTube marketing service providers can help you master the skills and will take your business to skyrocket heights. 

Improved Conversions & Leads

Facebook and YouTube are great social media platforms for creating awareness and visibility of your product and services in the industry. When you incorporate video and paid advertisements in your marketing plan, you can increase conversion rates by 80 percent. And by watching video and advertisements, approximately 64 percent of users would buy a product or hire your services online. Furthermore, don’t forget to include calls to action button in your paid ads so that you can acquire more traction and users get aware of what their next step should be. 

Social Media Marketing Tips For 2021

• With the introduction of new algorithms and features, strategies for social media also changes. Therefore, have a look at social media marketing tips to bring in skyrocket traffic. 
• Though, it can get overwhelming at times and gets difficult to digest all of this. But you need not to worry when we are here to help you out with social media marketing tips. Let’s hop on and embrace some tips so that you don’t end up losing the golden opportunity. 
• Always keep an eye on what’s trending on social media. So that you can hop on the trend that is most liked and viewed by the social media users. 
• Be consistent since consistency is the key; if you ghost on your followers and subscribers, they will unfollow and unsubscribe your account and channel. Moreover, maintain consistency when it also comes to posting different types of content. 
• It is crucial to know whether you are getting considerable results or not. And you can check them by measuring and analyzing social media engagement and traction on your accounts.
• Invest your time and efforts in video content as it is booming, and you can’t miss the exposure which you will get through this media.
• Partner with influencers so that you are able to win the trust of their audience and customers. As popular social media influencers can help you promote your products and services organically.

Conclusion

Put these tips and information to use and always stay up to date with social media trends and viral content. To make the most out of these two platforms hire reputable and reliable YouTube Marketing Services and Facebook Marketing Services. Take MagicByte Solutions onboard since their highly-qualified team of social media experts will help you to create engaging content that complements your business’s objectives and approaches. 

 

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Knowing These 5 Ways Will Help You Improve Your SEO Rankings in 2021

 

Have you ever put your mind to it and thought from where your website traffic is coming?

If you are not thinking about this yet, then it’s high time to get on it. And if you are expecting that people find you through a Google search. In that case, SEO should be on top of your priority list. 

If you are working on the website’s optimization for a long time, do you also feel like SEO algorithms are changing at a fast-paced rate? Is it becoming difficult to cope up with them?

Don’t Worry! You are not alone who is stuck in the loophole of Google. We can say so Google is getting smarter and powerful day by day. It is not only gaining proficiency in analyzing and understanding web pages, but it is also stooping down the rankings of the websites that are not developed adequately. Therefore, to win Google over this factor, take the help of professional Web Development Company in Australia.

Unfortunately, everything gets messed up in maintaining website rankings. It’s not an easy feat when SERPs are constantly changing. So what should be your next step? You should work harder to reach that stage where your website is at the top of the search engine results page. 

In this single blog post, we’ve mentioned out the best ways that will help you preserve and increase your organic search presence in 2021. 

Table of Content

·      Introduction

·      Keeping Up With SEO Rankings

·      Statistics

·      5 Ways To Improve Your Search Rankings:

1.     Build a Link-Worthy Site

2.     Use Alt Tags

3.     Publish High-Quality and Relevant Content

4.     Optimize Images

5.     Metadata

·      Conclusion

 

Keeping Up With SEO Rankings

With constant hassle, comes a lot of pressure. And business owners and marketers have been forced to take it all in and have to adapt rapidly with the game-changing search engines rule. 

To get high-quality backlinks to increase site speed, spend enough time on solid content creation and copywriting fundamentals. Additionally, focus on the elements and the development of the website. 

You have to work on hundreds of factors, but feed-in mind you can’t become the world’s top SEO expert overnight. When it comes to search engine optimization, then things take time to work out. 

If you focus on these below-mentioned five ways, you will be able to see sure-shot results which will make a big difference in your website’s engagement, click-through rates and of course in rankings, ROI and sales. 

You know right - At no cost, you would be able to generate leads for your business if nobody can search and find you. 

As per statistics- Top results on Google holds the chances of getting 33% clicks. It means, if you are not on the number one spot, then you will miss out on one third of potential traffic. The worst part is that 75% of people won’t even click on the search results' second page.

If you feel why I’m behind, then do remember other websites are ranking higher than you on Google because they are working their way out and is making consistent efforts to improve their Search engine optimization campaign. 

Luckily, it’s not too late for you to get started. The only thing you can do right now is to hire professional SEO services in Australia and read this informative and well-curated blog. 

Let’s Get Started- Top Ways to Improve Your Search Rankings

 1. Build A Link-Worthy Site

Your full focus should be on creating relevant links and that too within the content. Instead of relying on “click here” links, try writing out the name of destination since these links have no search engine value beyond the attached URL. Try to use descriptive links by linking keywords, it not only improves SEO, but it also adds value to your content. And moreover, it offers ease of use for users, readers, including those with disabilities who are banking on screen readers. 

2. Use Alt Tags

You should define your visual and video media using alternative text descriptions or alt tags. Basically, they help search engines in locating your page, which is imperative, especially for those who use screen readers or text-only browsers. 

3. Publish High-Quality & Relevant Content

Highly actionable, compelling and SEO-rich content is the number one driver of your search engine rankings, and from our decades of experience in this niche, we can say that there is no substitute for great content. If you’re churning out highly-readable and relevant content, you can effortlessly increase site traffic, improving your site’s authority and credibility. Moreover, include keywords in your content so that readers can find you. 

4. Optimize Images 

We have already talked about content, now it’s time to work on the optimization of images. You must be aware that images and videos are great for the websites. But, instead of just copying and pasting them in the content, ensure they are optimized adequately if you really want these images to improve your SEO rankings. We are precisely talking about factors such as file format and size. Since images that are big in size can slow your page loading time, which will directly affect your rankings. In order to optimize images, resize or compress them. 

Key Takeaway: You can use keywords in the title or alt tag of your image, or you can caption them to gain more traction. 

5.    Metadata

When you are designing or developing your website, ask your onboard Web Development Company in Australia to include Metadata. Since there is always a space between the <head> tags to insert metadata or add information about your page's content. 

Conclusion

We are assuming; when you have the five easy to follow pointers or ways whatever you call them in your hand, you will start working on them at earliest. Moreover, if you feel like everything is falling apart at any point in time and you’re not getting the desired results, then without any second thoughts hire the MagicByte Solutions’ SEO Services in Australia.

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What Are the Top Digital Marketing Tips?

If you’re an established enterprise in today’s marketing landscape, then you are required to be at the top of your game. No matter if you have just started out. Since competition is fierce in the market and even there is no margin for making mistakes. To stay ahead, you need an edge over your competitors; you should have something they don’t have. To lead in the digital marketing world, you should learn a lot. We are here with this blog, to help our co-business friends since a friend in need is a friend indeed. To break it down, we have included the comprehensive list of digital marketing tips. Dive deep into them and brush up on all of them. This blog is for you if you need to master and optimize the performance of your digital website. If you are a newbie, then call for help from one of the best Digital Marketing Agency. So, without a further ado, let’s jump into our list of digital marketing tips. 

Detailed List of Digital Marketing Tips-

  #Tip 1. Eat, Breath & Live SEO

 

There’s no secret left that SEO is the doorway. SEO can be the pathway for fruitful results and soar heights. Just keep an eye on algorithms and try to walk with them. If you’re consistent with the optimization, then you will see the ranking in no time. 

 

#Tip 2. Go with a Clear Marketing Message

Creating a clearly defined marketing message is imperative, and many marketers fail to understand this. When it comes to reaching millions of hearts, you have to communicate with customers on a personal level. Basically, hard work is involved in crafting compelling marketing messages that will help you reach your audience within no time. If you want to hit the right chord, it’s always better to take an award-winning Digital Marketing Agency onboard. Just like MagicByte Solutions since they can help you to communicate on a better scale. Moreover, on your behalf, they will create word-of-mouth messages. 

  

#Tip 3. Focus on a Powerful Digital Marketing Strategy

 

A stellar and efficacious digital marketing strategy is the foundation. Since everything is correlated and every marketing action link back to your strategy. And on top of everything, what is crucial to understand is the necessity of developing your own powerful strategy and using it to build a fully functional inbound sales funnel. 

#Tip 4. Ensure Your Website Speaks to Ideal Buyers

 

When it explicitly comes to selling your brand to buyers, it’s no secret that the website's speed, running time, intuitiveness, and the aesthetic look is important. Customers can learn a lot about your brand without even reading a word or so on your website, blog or social media account. It is of no value even if you have the most beautifully designed website with breathtaking visuals. Until and unless your website is able to appeal and satisfy to your targeted audience. Therefore, for enticing the customers, take the help of professional web development services. 

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Basic SEO Guide: What Are Off-Page SEO Techniques?

SEO is one of the powerful and potent techniques which is basically used to improve traffic to a website by acquiring a high-ranking placement in the Search Engine Results Page. SEO has in store three important techniques which are Technical SEO, On-Page SEO and Off-Page SEO. It will help you big time in improving web position in SERP. In this forum post, we will explore the techniques of Off-Page SEO. Since Off-Page SEO will help you gain exposure on the Internet, and it will boost the visibility and website position in SERP.

·   

1. Churn Out Shareable Content: High-quality content is always considered the King in the search engine results page. Therefore, your goal should be to create captivating and shareable content since it is the smartest way to generate more relevant backlinks to your website. 
 
2. Influencer Outreach: Create and share high-quality content and market it with the help of influencers. Never hesitate to reach out to influencers in your industry since they can turn out to be a big help for you. They will share your content on their social media account, and in a way, they will create a word-of-mouth referral. If you don’t have any connections, then you can easily count on professional SEO Company in Australia for the same.
 
3. Social Media Engagement: One of the significant Off-page SEO technique is social media engagement. If you want to expand your online reach, then engage with people on multiple social media platforms. In an outline, social media presence will help you to grow your business reach and will get you more backlinks. 
 
4. Web 2.0 Submission: Web 2.0 is a commanding technique where you can create subdomains absolutely in high domain authority website. For Instance: tumbler, WordPress, Blogger, Medium.com etc. Tips and Tricks: Keep churning out and sharing enriching and informative content. Also, build high-quality backlinks and update the website recurrently. 
 
5. Social Bookmarking Sites: It is the best platform for promoting a website. For gaining high traffic to your webpage or blog, bookmark your webpage or blog post on popular social bookmarking websites.

6. Forum Submission: Try participating in search forums which are related to your website and put all your efforts to make a connection with that community. If you are short on time, then hire a dedicated and qualified SEO Company in Australia, just like MagicByte Solutions. Their SEO experts will reply to threads on your behalf and will answer people’s questions and will give their advice and suggestions. 
 
7. Directory Submission: Directory submission is used to build quality backlinks. To get it on-point choose an effective directory and select a proper category. Though it takes time to deliver good results but waiting, time and results are all worth the efforts.
 
8. Question and Answer: The best way to attain high traffic is from question and answer websites. Join relevant and authentic question and answer sites and search for questions related to your blog and give correct answers to these questions. 
 
9. Video and Image Submission: Your core aim should be to make your video and image popular, therefore head to famous video and image submission sites. Also, don’t forget to give a description, proper title, reference links and tags. Again, it is also the best way to get quality backlinks because all video and image submission websites have a high level of authority and page rank. 

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How to Discover Opportunities in SEO Audit Process?

If you are a business who has just started out or you’re a small business who is trying hard to optimize the site for organic search, it is convoluted to know where to begin from. To get the SEO Audit approach on-point, you should know how in-depth your analysis will go and which SEO tool will help you garner the most useful information. To narrow down some chase, go with SEO Audit process in order to set your website on the path of organic search. These below-mentioned steps or whatever you call them are tested multiple times and are core elements to a successful SEO audit. Without further ado, let’s dive in. Have a Glance!

SEO Tools and SEO Software

 

Any SEO tool like Ahrefs, SEMrush and Moz Pro has a site audit and site crawl tool which allows to crawl your website straightforwardly. Moreover, it will determine inefficiencies that will drag down your site’s organic performance. Also, you will need backlink profiling tools, keyword research tools, Webmaster tools as they are needed for performing the steps. If you are tight on budget and don’t have extra bucks to invest in a premium tool, then we will recommend you to procure these before you begin with the SEO Audit of your site. 

 

Google Search Console

 

To carry forward an SEO Audit on your own website, use Google Search Console and Google Analytics. After that, verify that you own the website. If you are auditing a site that you don’t own, then use Analytics and Search Console to perform that audit.

 

Discover Internal and External Link Building Opportunities: Building link is an integral part of growing website authority, and no SEO audit is complete without site-specific internal and external links. 

 

Internal Link Building: Internal links are imperative for forming authoritative hierarchies within your site. The most effortless and straightforward way to build internal links is by creating a new piece of content which helps to build up equity. Therefore, if you create a new resource on a Facebook ad, then you will have to link those pages as well. 

 

External Link Building: If you earn links from a diverse set of authoritative domains, then it will help you to increase Domain Authority. The most simple and easy way to build external links is by searching for resource lists. 

 

Find Potential Information Architecture Improvements: Information architecture means the way in which information is structured and ordered. Redistribute internal linking structures, and in this regard, you should closely work with SEO Company in Australia to develop user-friendly solutions that will enhance page authority without compromising user experience. If you increase the number of posts-per-page, then it will bring those older posts closer to the homepage. Therefore, replace the duplicate links with the links to other pages. For which you want to pass equity, and it will allow you to maximize that desired space fully. 

 

Look for Thin Content: Your website pages will get no space on search engine results page if your content is of no value. A thin content basically fails at satisfying the user needs. Even a 300-word blog post explaining a complex concept is considered thin. Therefore to rectify this mistake remove the thin content. If you remove thin content, then you will be offered with more opportunities to link internally.

 

Pinpoint Duplicate Content: While scanning for thin content, you will also notice duplicate content. Just like thin content, duplicate content is not suitable for your website rankings. Since Google is very smart when it comes to identifying intentionally duplicate content on your site. 

 

Keyword Optimization: Once you write compelling content that is SEO-rich, then it is essential to optimize it as well. If you don’t know how to optimize the content, then seek the help of SEO Company in Australia. Since your duty is to get the keywords ranked, therefore ensure all your pages are optimized for possible keywords. Moreover, manifest this optimization technique as it will help you to show up in organic search. Furthermore, search for keywords that are related to your topic and the one that has high intent, high volume and low difficulty. Also use the keywords in H2, title and first paragraph of the body. When creating a new piece of content, make sure to optimize it from the start. 

 

Optimize Meta Tags: To be precise, Meta tags consist of a Meta description and Meta title. It helps Google to determine whether the content of the page is crawling or not. Use your vertical-specific keywords and write your Meta tags in mandate to show up in search. 

 

 

What are the best Meta Tag Practices?

 

Title: Write titles not more than 50-60 characters. Titles should be self-explanatory and easy to understand.

 

Descriptions: The maximum length of the description should be 155 to 160 words. Moreover, descriptions should be original and informative. 

 

Discover Page Update Opportunities: From time to time, make small updates to a page to give signal to Google. Strive to keep pages fresh and relevant in the eyes of the search engine. Bear in mind; two types of content should be updated recurrently. The very first one is a top page which helps to drive traffic to your business. The second is an opportunity page which can gain a meaningful increase in traffic if it is moved up slightly in the Search Engine Result Page. Also, the pages of the website that are ranked outside the top 10 pages should be updated in order to give them a fair chance to move them to page one.

 

Page Speed: Page Speed became more critical when Google dropped its Speed Update. This update was added because of the increase in mobile searching. Mark our words, no customer would ever wait around for a page to get open. Yes, even you won’t. The faster your site will be, more likely Google will reward you with organic rankings. Count on PageSpeed Insights as it can be your go-to tool, and it will give you a closer look at page speeds, and it will also offer suggestions for improvement. 

 

Look for Site Errors: A 404 page not found error is caused by broken links and images within your website. For Instance, if a page on your site links to the content that has been removed, then anyone who will click on the link will get a 404 error. Also, feed-in mind broken links don’t result in site penalties. 404 error also occur naturally when your site’s structure changes. Moreover, broken links in inconvenient places can fracture the internal linking structure. It can be a pain in the ass for visitors that try to navigate from one page to another. Once you are able to rectify them, then fixing is only a matter of fact. And you will come to know how vital each link will be to your linking structure and user experience. For ease, you can use chrome extension as it is useful for identifying broken links on a page-by-page basis. 

 

Shift from HTTP to HTTPS: If you are running on HTTP, then it is a complete bummer for your business in today’s digital marketing landscape. Since HTTPS is more secure, faster and is one of Google’s ranking signals. If you don’t get it how to make a switch, then you can take the help of SEO Company in Australia. 

 

Final Thoughts

 

There’s no magic recipe for a successful SEO Audit, therefore due to the same reason SEO is considered as inconsistent. Google is the game master, and it can anytime turn tables on you, thus, never set for a one-size-fits-all SEO audit. Go for tailor-made SEO audit strategies that are planned by an experienced and top-rated company like MagicByte Solutions. Just take them on board and rest everything will fall into place. 

 

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